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Table of contents
Part 2 – “The Hidden Art of Management” - Session 1
Overview
Course Materials
What’s the Structure of the Course?
Recap of Part 1
Learning Outcomes from Part 1 Session 1
Learning Outcomes from Part 1 Session 2
Preview of Part 2
Model 201 - The Pricing 'Sweet Spot'
The Pricing ‘Sweet Spot’
Model 201 – Price, Volume and Sales
Interpreting the Boxes
Interpreting the Relationships
Interacting with the Model
What You Will Experience
Analysing Market Trends
Numeric Reports
Demand Curve
Sales Curve
Implication from Model 201
Model 201 - Test
Model 202 - Price Sensitivity and Different Types of Market
Price Sensitivity
Model 202 – Price Sensitivity
Zero Price Sensitivity – Market Trends
Zero Price Sensitivity – Demand Curve
Zero Price Sensitivity – Sales Curve
Low Price Sensitivity – Market Trends
Low Price Sensitivity – Demand Curve
Low Price Sensitivity – Sales Curve
High Price Sensitivity – Market Trends
High Price Sensitivity – Demand Curve
High Price Sensitivity – Sales Curve
A Simplified Relationship
Solving a Simplified Relationship
Finding the Sweet Spot by Trial and Error
Finding the Sweet Spot Using Calculus
Implications from Model 202
Model 202 - Test
Model 203 - Optimising Product Quality
Product Quality
Model 203 – Product Quality
Introducing Product Quality
Introducing the New Boxes on the Diagram
Low Product Quality – Market Trends
Low Product Quality – Sales and Profit Outcome
Medium Product Quality – Sales & Profit Outcome
High Product Quality – Sales & Profit Outcome
Lessons So Far from Model 203
Model 203 – Maximum Return Map
Some Simplifications in Model 203
A Simple Relationship Between Several Factors
Solving the Relationship Between Several Factors
Model 203 - Test
Model 204 - Advertising and Brand Identity
Model 204 – Introducing Brand Identity
Model 204 – Brand Identity
Introducing Marketing Spend and Brand Identity
Introducing the New Boxes on the Diagram
Model 204 – No Marketing Spend
Model 204 – Low Marketing Spend
Model 204 – Cutting Marketing Spend
Model 204 – Medium Marketing Spend
Model 204 – High Marketing Spend
Implications from Model 204
Maximising Operating Profit
Simplifications in Model 204
Model 204 - Test
Learning Outcomes from Models 201 - 204
Model 205 - Running a Business on an Unlimited Overdraft
Return to the Retailer’s Accounting Framework
Simplifications from Part 1 Now Removed in Model 205
Model 204 Elements Within Model 205
Model 205 Framework
Options Panel
Diagnostic Graphics
Model 205 – Energy Efficient Laptops
Business Rules Briefing - 1
Business Rules Briefing - 2
Initial Business Planning
Objective
Creating a Successful Business
Model 205 - Test
Learning Outcomes From Part 2 Session 1