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May 22, 2019

David Craig, CEO at Refinitiv

David talks finance teams going further with data: understanding drivers of business performance and arming management with insights to help drive the business forward.

Forward-looking not rear-view mirror - financial analytics is helping Refinitiv better predict sales and improve sales performance. David Craig, CEO of Refinitiv, a client and partner of Metapraxis, shares his view on how finance teams need to go further than just understanding the data - they need to understand what the data is telling them about the underlying drivers of the business performance and arm the management team with the insights to help the team drive the business forward.The Tomorrow's CFO initiative is helping to lead the discussion on the future of finance and the technological innovations shaping it.

[embed]https://youtu.be/fJc63Mv9SXs[/embed]
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We have been working with finance teams for nearly 40 years. We've built up an in-depth understanding of finance needs, and all of that experience has been embedded in our Empower product.
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David Craig, CEO at Refinitiv
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